Apple Event 2025 could change the smartphone game with a thinner iPhone Air, new chips, and a focus on design over AI—find out what’s coming next.
So, Apple’s about to roll out the red carpet for their flashiest event of the year—cue the hype machine. September 9th, mark your calendars. The rumor mill’s been going nuts, and apparently, they’re about to drop a phone that’s so thin you’ll worry it’ll snap if you stare at it too hard. Folks are calling it the iPhone Air. Gotta admit, it sounds kind of fancy. Alongside the Air, expect the usual suspects: iPhone 17, 17 Pro, 17 Pro Max, and—because your wrist needs love too—the latest Apple Watches.
Now, is Apple about to shake the planet, or are we just getting another iteration of the same old gadget? Let’s unpack what’s cooking and why you might (or might not) care.
Finally, a New Look? It’s Been, Like, Forever
Remember 2017? Yeah, that’s the last time Apple gave the iPhone a real facelift. It feels like a different era, honestly. This new iPhone Air could be their next big swing… Or maybe just a bunt.
Don’t expect a revolution, though. Word on the street is that the Air isn’t rewriting the smartphone playbook. It’s more like Apple catering to people who want something slimmer, lighter, and a bit different. Not earth-shattering, but hey, it’s something.
According to Bloomberg, this bad boy is just 5.5 millimeters thick. That’s wild. For comparison, your standard iPhone is rocking 7.8 mm, and the Pro is even chunkier. It’s basically an iPhone that’s been skipping dessert. Is that enough to get people hyped? Meh. Maybe for pocket minimalists.
Apple’s Real Problem: Keep Us Interested or Watch Us Bail
Look, Apple’s still killing it—15.7% of worldwide smartphone sales, just a smidge behind Samsung. But let’s be real, most folks are hanging onto their phones longer than a college kid clings to ramen noodles. Unless the new stuff is actually new, nobody’s in a rush to upgrade.
Some recent study from Consumer Intelligence Research Partners basically said, “Yo, people aren’t upgrading like they used to.” Shocking, I know. Apple’s whole “innovator” reputation? Not as shiny as before. Which means this next round of gadgets better pack some punch, or people are just going to shrug and keep scrolling TikTok on their old phones.
AI: Apple’s Not-So-Secret Weak Spot (For Now)
While Samsung and Google are out here throwing AI grenades—seriously, have you seen Google’s Magic Cue or Samsung’s voice-controlled everything?— Apple’s playing it safe, sticking to hardware. Maybe too safe.
Apple was supposed to drop a major Siri upgrade, something that could actually compete with ChatGPT or Google’s Gemini. Didn’t happen. Postponed. Classic Apple move. Tech analyst Ted Mortonson basically said Apple’s AI isn’t ready for prime time. Bit of a work in progress. Translation: Don’t hold your breath.
Tim Cook’s still talking a big game, though. “AI is the future! We’re putting it everywhere!” Sounds nice, but talk is cheap. Nabila Popal from IDC isn’t buying it either—she says AI by itself isn’t going to make people upgrade. Plus, most AI investments are apparently a giant money pit (like, 95% of the time, they go nowhere).
Bottom line? Apple’s betting on slim and shiny, not next-level smart. Will that be enough? Guess we’ll find out soon. If not, well, there’s always next year’s hype cycle.
Are Prices About to Get Weird? Everybody’s Stressing Over Tariffs
Let’s not kid ourselves—the main thing people care about right now is how much these new iPhones are going to cost. Trump-era tariffs are still hanging over Apple like a bad hangover, and yeah, everyone’s waiting to see if prices shoot up.
Some folks think Apple’s going to ditch the cheapest storage options—basically nudging (or shoving?) people toward pricier iPhone 17 Pro models. Erik Woodring over at Morgan Stanley floated that idea, saying it could help Apple eat the extra costs from pricier parts.
Then there’s Runar Bjørhovde from Canalys, dropping truth bombs: “If price is the hot topic, maybe the phone itself isn’t that special this year.” Honestly? He’s got a point. But this time, tariffs might actually force Apple’s hand, so pricing could be a big clue about where Apple’s headed.
iPhone Air: Genius Move or Just Risky?
So, Apple’s taking another swing at a “different” iPhone. Remember the iPhone Mini? Yeah, nobody does. It flopped—killed off after two tries. Now the iPhone Air is supposed to take over for the iPhone Plus, which… also nobody really bought. Ouch.
But hey, making a phone smaller isn’t all sunshine and rainbows. Word is (cheers, Bloomberg) the iPhone Air will only rock a single wide-angle camera—not two like the regular iPhone 16, and definitely not three like the Pros. The battery’s getting trimmed down, too. Unless Apple’s software wizards pull off a miracle, you’ll probably notice.
Forrester’s Dipanjan Chatterjee still thinks there’s hope: “Look, the Air versions of the MacBook and iPad totally worked—a thinner, lighter iPhone could have its fans.” Maybe. But thin doesn’t always mean win. Samsung’s Galaxy S25 Edge looked slick, but sales were meh.
A Peek at What’s Next?
The rumor mill says the iPhone Air isn’t just about being skinny. Some folks think it’s Apple laying the groundwork for something wild, like a foldable iPhone in 2026. Samsung kinda did the same thing: they dropped the S25 Edge, then went all-in on the Z Fold 7—which, fun fact, sold 50% better than the last one.
what’s coming? Probably this lineup:
– iPhone 17 Air—super thin, light, takes over for the Plus
– iPhone 17—bigger 6.3” screen, nice
– iPhone 17 Pro & Pro Max—rocking new A19 Pro chips, fancier zoom
– Plus, Jeff Pu says the Pros are getting a new camera bump, so you’ll definitely know who dropped an extra couple hundred bucks.
So… Is This Apple Playing It Safe or Going for Glory?
Here’s the million-dollar question: Is Apple about to blow our minds, or are we just getting the same old stuff in a thinner package?
Sure, the iPhone Air might get some love from people who want something fresh, but skimping on cameras and battery? Risky. Toss in the whole AI arms race and those looming tariffs, and Apple’s playing with fire this year.
Will they actually surprise us, or just slap some new paint on the same old iPhone? Guess we’ll all be glued to our screens on September 9th to find out. Bring popcorn.